Local Business and Internet Marketing

admin — Tue, 03 Nov 2009 00:00:59 +0000

If you aren’t on Page 1 of Google you are losing business to your competitors.

The GIG 5-S System for Google Rankings for Existing Websites

Step	Name	Purpose	Components	By whom	Price
SEAT	Search Engine Assessment Template	Show the current situation of the site	31 measures or factors that affect Google ranking.	GIG	147
STACA	Search-term, Traffic And Competition Analysis	Show the best Search-terms to use and why. How to (re)name the most significant pages to match customers’ Search-terms	Estimated daily search volume	GIG	447
			Level of competition
			Recommended Category page names
			Recommended site structure
SOFT	Search-engine On-page Factors Template	How to optimise each relevant page	Up to 13 factors to use on each relevant web-page html factors	Prepared by GIG	117 per template
				Put on site by client / webmaster
			Web-page copy (300 – 500 words)	Written by GIG, client or 3^rd party copy-writer	160 per page
SLR	Site Links Report	Identify competitors’ linking activity	Sites linking to the top 10 competitors	GIG	147 per Search-term
			Anchor text used for linking
			Strength of competitors’ links
			Full Competitor analysis – optional
SPIL	Strengthen Position with In-bound Links	Add in-bound links to client’s site to build increasing ranking strength and local market domination.	8 typical sources of new links	Links added by client or
			8 typical sources of new links	Links added by GIG	Tbc – depends on your objectives

Search Engine Optimization Reports – STACA – Search-term Traffic and Competition Analysis

SOFT Search-engine On-page Factors Template

Site Links Report

Seminar – Auckland

admin — Sat, 17 Oct 2009 19:45:59 +0000

27 ways to use the Internet to grow your local business … are you using any of them?

This is an invitation to a learning event. There will be no selling. Only 30 seats, so book quickly.

Who?

Yellow Pages advertisers who have a website.

Why?

You understand the value of marketing but are probably not getting as good results as before and want better value for your money

And?

You may be concerned how to maintain and grow your business.

Which means

You feel that there must be a better way to market your business but aren’t quite sure how or what to do.

How?

Internet marketing for local businesses.

Who says?

“The Internet has changed consumer behaviour …. marketers and retailers need to catch up” Jonathan Sinton, Research International NZHerald 24th Sept 2009

“Over the next 12 months, Kiwi businesses will be using better customer focus to generate revenue growth …….. customer demands should guide growth strategies” PwC NZ Herald Sept 28^th 09

“81% of people go on-line to look for local suppliers.” Google.com

You have a website but it’s not produced much business

Internet marketing is far more than a website. You can “own” Page 1 of Google (see right – 7 out of 10 places). And use up to 27 different, flexible ways to market your business compared with one fixed way with Yellow Pages.

“I’m happy with how my business is”

48% SMEs aim to “increase market share due to competitor weakened position.” NZ Herald, 3^rd Oct. Out of recession there is risk or reward, there is no status quo. Do you want to grow or be grown over?

What’s the answer?

Reserve your seat to learn how you can harness the power of marketing with the Internet for your local business. Only $47 incl GST.

Where & when

St Columba Centre, 40 Vermont St Ponsonby, Date tbc: 6.30 to 7.30pm